Description according to consumers
Mr Green is happy. He lives healthily, frugally and comfortably in a connected house (humidity and temperature are regulated by technological systems). He lives in a rural area and his life is more balanced. He feels less need to consume.
The strict regulation of his exposure to advertising encourages him to buy less. He reduces his consumption, which improves and becomes better suited to his needs. Mr Green takes advantage of local services. He has developed a social conscience: he does not look for the best price but for the closest option and the best local quality, favouring short supply chains and any possible pooling for his purchases or his travel (car-sharing, etc.). Transport is cleaner (hydrogen engines) and journeys are shorter (Uber still very much present). Mr Green seeks to own nothing at all. Some manufactured products are available locally (3D printing). For his occasional needs, he can use local platforms (no more Amazon) for exchanges and for borrowing equipment or supplies (Alsace.com / GranEst.com for electricity).
Mr Green works in one of the many connected greenhouses that have sprung up and that grow crops which used to come from far away and are now cultivated locally. He prepares group orders and takes care of maintaining the robots that pick the tomatoes and manage the watering. Local and circular distribution is reinforced by the development of crowd-logistics. The working environment is automated, with optimised energy consumption. His city-dwelling cousin, Mr Town, works in a small-batch factory. Exchanges take place between urban and rural worlds, with wealth being regulated through trade. Mr Green remains socially connected and joins local groups, using either digital or face-to-face communication depending on the situation.